To emboss means to experience haptic. An embossed print result you can feel. This result is achieved with the help of a heated metal stamp, which deforms the surface forming a relief. The form and the material of the stamp, temperature, time of embossing and printing pressure are the deciding factors for the optimum embossing result.
Old school. The embossing is placed by a stamp or with letters from type case put together by hand, positioned on the product and applied with a hot stamping press.